Varsity Stroke

Marianne Moore, the stringently alive poet and critic whose work we've been looking at the past couple of weeks, was once approached by Ford to name a new car they were marketing in the '50s. Here are some of the names she came up with, all of which were rejected for 'Edsel,' one of the biggest flops in the history of American capitalism. Perhaps it would have succeeded had they gone with "Varsity Stroke."